Josh ‘Kid Rocket’ Richards – A Family Affair

By Doc Lehman 

          Every once in awhile along comes a ‘natural’, a driver who has the ‘gift’. You can’t exactly describe what it is but you know it when you see it, when there is some young gun who jumps into the sport. Some young men who start racing at an early age often take years to develop a style, to get comfortable and gain confidence. And then there is that rare occasion when a young man straps into a racecar, fires it up and displays an obvious natural-born talent, a talent that belies the youthfulness of the driver, the inexperience of the driver. Some, on occasion, just seem born into it and for 17-year-old Josh Richards it’s been glaringly obvious that he is a keeper. 

          Running his first race last October at Bluegrass Speedway in Bardstown, KY for the ‘future Dirt Track World Championship’ event it became readily apparent that Josh Richards, despite his heritage, despite who his father is, was a racer, a pure, unadulterated racer of the purest form. 2004 has proven that his debut was no fluke and that early assessments from many within the industry were dead on correct. Once 2004 rolled around plans to step out on occasion for local events quickly went away in favor of running a large portion of the World of Outlaws Late Model Series (WoO LMS). 

          When Richards, who resides in Shinnston, WV, started attending the WoO LMS events naysayers who thought he would be nothing more than a field filler were quickly proven wrong and proven wrong in a big way. Not only has young Richards proven, on a national stage, that he is a legitimate dirt Late Model racer, he has done it racing with some of the best in the business and beyond that, he has earned the respect of his fellow competitors, many who have racing twice as long as Richards has been on the planet! 

           Just how accelerated has Josh Richards’ learning curve been? In his first 29 starts this season he has scored three top five’s, seven top ten’s and two fast times. While a win has eluded him, one must stop and consider that the vast majority of his races have been WoO LMS sanctioned. His best WoO LMS finish was a stunning fourth at the recent The Pittsburgher at Pittsburgh’s PA Motor Speedway. 

          Richards, a high school junior, is part of a close family. With little sister Morgan and mother, Tina, and father, Mark, the Richards are fully behind Josh’s career. Despite being the son of Rocket Chassis owner Mark Richards, which in and of itself presents added and unfair pressure, Josh Richards has steadfastly proven that he belongs behind the wheel of his Rocket Chassis #1 that carries sponsorship from Seubert Calf Ranches, Imler’s Poultry, MCB Motorsports and Cornett Machine. 

          One finds Josh Richards as a handsome, clean cut young man who is fairly quick, reserved, modest and more than anything respectful. It’s obvious this young man isn’t some stereotypical ‘spoiled rich kid’, he’s ‘real’. Down to earth, more mature than his age reveals, Josh Richards gives off a vibe of ‘what is all the fuss about?’ Being grounded in reality, and keeping his head out of the clouds, shows that the young man’s upbringing has been tinged with discipline and respect.  

          A young man of few words, we nonetheless spent some time with Josh Richards, quickly becoming known as ‘Kid Rocket’, and his parents, in an effort to see exactly who he was and what he’s all about. 

          So when did Kid Rocket first seriously decide to become a driver? 

“I didn’t really decide, my Dad said if you want a car we’ll build you one and you can drive a couple times and see what happens,” recalled Josh. “I just raced at Bardstown and then went to Hagerstown this year and Pittsburgh and we did pretty good so we just kept racing the rest of the year and then decided to run the rest of the World of Outlaws shows.” 

“I didn’t think I would start off as good as I did but everything just came together and we’ve had a good season so far.” 

So what’s been the hardest part of the season? 

“Just getting up and working on the car everyday and cleaning everything out.” 

Josh was asked if he felt any outside pressure due to the fact of who his father is. 

“I just don’t worry about it and don’t pay attention to anything, I just race.” 

So on race day is his father, Mark Richards, his car owner/car builder or is he ‘the old man’? 

“(Laughs) He’s just the old man.” 

Starting off the season he had to have a goal of some sort. 

“My goal was just to run the best I could without making too many enemies and see what happens,” responded Josh. So is it safe to say he exceeded his expectations? 

“Yeah (laughs). When I ran my first World of Outlaws race I wasn’t even expecting to even make the show or anything. I just went out there and ran the best I could and made the show.” 

With this being his first full season Josh was asked what type of tracks did he prefer, the shorter bullrings or the spacious big tracks? 

MRM Racing Photos 

“Actually I seem to have more of a problem with shorter tracks which is strange because I started on a shorter track but I just seem to like the bigger wider tracks better for some reason, like Fargo, Pittsburgh and West Virginia Motor Speedway,” answered Josh. 

So has he decided if this is what he will be doing for the rest of his days? 

“I don’t know, I don’t right now,” offered Josh. “I’m only 16 so it’s hard to tell what will happen.” 

So has being on the road and competing nightly against the ‘Dirty Dozen’ and the other WoO LMS accelerated his learning curve? 

“Oh yeah, racing with these guys are way better than racing with local guys,” responded Josh. “They hold their lines and race you clean if you race them clean.” And have they made him feel welcome? “Oh yeah, most of them. They race with me just like everyone else and I race with them the best I can.” 

So what has been the most difficult thing to learn racing with the WoO LMS? 

“Patience!” stated Josh. “When I first started I wasn’t very patience and was running into things. Sometimes I would do something stupid on the last lap. Now I have learned you have to finish where you’re at and keep your car form being beat up but still, you have to run as hard as you can.” 

With working on the car nightly, and being gone every weekend racing, is there anything he may have missed out on as a 16-year-old? 

“I couldn’t imagine doing anything else but this right now,” said Josh. “I couldn’t imagine sitting at home and going to movies and stuff. I couldn’t see doing that all the time.” Which led to Kid Rocket being asked if his fellow students knew about his racing and at what level he is competing at? “No, they don’t have a clue. They’re just, ‘that’s cool, whatever’. I’m just Josh. They don’t see me on the weekends or in the summer.” 

As far as Mom and Dad go, both parents are supportive of their son’s racing career as long as this is something he really wants. They were asked whether or not it was a hard decision to allow him to commence his racing career at this point. 

“No not really,” stated Mark Richards. “He showed us last year that he had talent. It’s my business and its what he wanted to do, he’s been with me his whole life. You worry about your kid out here racing but he didn’t play any ball sports in school so if this is what he wants to do we’re behind him.” 

“I am very proud and very nervous (laughs)!” added Tina Richards. “It all happened so fast. I don’t do so well watching but compared to the beginning of the year I am doing better.” 

Mrs. Richards was asked if she was apprehensive when the subject of Josh racing was first broached. 

“Apprehensive,” responded Tina. “I didn’t know if he would be ready or not. I know from watching him down at our track the first time I was amazed. No doubt he has talent and so far he has only proven that to me. As far as him going out racing I didn’t think he would be at this level, probably good that I didn’t know. I just thought they were going to run a few local tracks here and there but I feel good about it. I actually feel better with him racing with those guys, they are a great group of guys and excellent teachers so I think and they look out for him. I think it’s been nothing but good for him.” 

 

Mark Richards, who has been in the racing industry for 30 years, was asked if he was impressed with his son’s progress as a racer. 

“Yes and not just because he’s my kid,” responded Richards. “I look at him in Pittsburgher and here he is in the dash and there he is battling Scott Bloomquist and Dan Schlieper for position, and Rick Eckert and Dale McDowell for position. A year ago at that race he was standing on top of the truck and never had made a lap of competition. It came awfully quick, it’s been amazing.” 

A reporter’s theory was brought up to Mark Richards, that being that no matter how much money one may have, no matter who one’s father may be, as a driver, you have the talent, or the ‘gift’, or you don’t. You either have the ‘chops’ or you don’t. 

“I hate saying that because he’s my kid but the human element in racing is the driver,” commented Richards. “Once everything is done and the car is button up and driven on the track, the human element that is left at that point is the driver. The pit crew has done all they can do, the engine builder has done all he can do, the chassis builder has done all he can do, all that work is done and now its left up to the human element and that is the driver. We don’t have remote control in these cars and the part that separates drivers from drivers is the amount of talent a driver had.” 

Kid Rocket was asked if his parents put a high priority on education. 

“Yes!” responded Josh quickly. “I can get all A’s and maybe a B and if I get anything worse than that he will tell me to try harder and bring the grades up.” 

His mother confirmed that. 

“School is very important, very,” said Tina Richards. “We have stressed to him that that comes first. His principal at the school he has done well with allowing Josh this opportunity because that school is very strict but we told him school comes first and that is very important, very important. He’s a good student and none of his teachers have a problem with letting him out to race but he does make good grades. Even if he’s racing and I’m sure he will continue to do that, but with education, no matter what you do in life you need it. And Josh realizes how important it is 

Racing and working for ‘Dad’ can be difficult for some, but apparently that isn’t the case for the Richards. Kid Rocket was asked about his ‘working’ relationship with his father and if they put on different hats at or away from the tracks. 

Steve Baker, Bart Hartman & JOSH RICHARDS – Lisa Gower 

“We’re basically the same wherever we go,” said Josh. “I just tell him whatever I need to tell him. If something is wrong with the car I tell him and we try and figure out what to do with the car and stuff. He is the same at home.” 

“Mark and Josh, they work well together,” added Tina Richards. “They have their times but when Mark asks him to do something, he does it. Of all people he wants to impress it’s his Dad. I’m not saying he’s doing it all for that reason, but it makes him feel good. They are like a team. Like I said he isn’t doing this for him, he wants to do it.” 

The father-son arrangement also has benefits. 

“I think it has brought us closer,” said Josh. “We talk more now than we did. We feel closer together.” 

Besides his father, Kid Rocket also has had other important positive influences in his life, chief among them being Steve Baker, his father’s business partner and life-long friend. 

“He’s been a really big help this year,” explained Josh. “When we went to Pittsburgh, if he wasn’t here I couldn’t race. His crew guys help us out and do a real good job. He’s been real good to me to let me race and tear stuff up and still put parts back on it. He is definitely behind me. If I tear a car up he will stay here all afternoon to help me get it ready for the next day.” 

Does Josh ever envision being the Rocket Chassis ‘house driver’? 

“(Laughs) Oh I don’t know, I don’t think so.” 

What doe she think of the ‘Kid Rocket’ nickname? 

“It doesn’t matter to me.” 

With the school back in session does the racing help any with the ladies? 

“(Laughs) No, it’s about the same.” 

Kid Rocket was also asked if there was one driver on the WoO LMS tour that he could emulate in regards to dealing with fans, media and everything that comes with the job of being a dirt Late Model driver, who would it be? 

“Probably Dale McDowell just because he can talk to anybody and it seems like he can say whatever,” answered Josh. “He has taught me a lot this year and what I need to do and what I’m doing wrong. He’s helped me out a lot this year.” 

So what’s life out on the road with the WoO LMS like? Have the superstars accepted the upstart ‘Kid Rocket’? 

“Most of them seem to be behind me 100% and they treat me like any other driver,” explained Josh. “It’s pretty cool, they come to the track, we go to each other’s trailers and hang out. We go Go-Kart racing sometimes. It gets pretty rough sometimes (racing Go Karts). I won’t mention any names but Steve Francis, he’ll go out there and run until she blows up to try and beat you (laughs)! It gets pretty rough out there (laughs)!” 

So how tough is it to juggle school and car maintenance during the week? 

“Its pretty tough,” confirmed Josh. “I get out of school and go straight to the shop and work on the car. I get out around 3:00 and go the shop and work with Chad and Joe and work with them on the car until about nine.” 

Bottom line though, it is clearly apparent that Josh Richards is a gifted driver. And the proof lay in the pudding, During his inaugural season the 16-year-old whiz kid has been making WoO LMS races that other drivers have struggled to qualify for. He has raced against and passed some of the best in the business. A win isn’t far off and one can’ help but ascertain that Josh Richards has accelerated his climb up the ladder out of sheer ability, talent and tenacity. 

His father has a theory as to why that may be. 

“I kind of got an idea why Josh is where he is at,” commented Mark Richards. “I truly believe its because he has had such an interest in the racing that we do. Not racing in general because he very seldom watches any racing on TV. The dirtcars, he’s really been interested even at a younger age. When he was five or six years old he was interested in these cars. When summertime came and he was eight, nine, ten years old he lived to go racing with Dad and he was out on the road with me almost all summer long.” 

“We would have to call to see if the track would allow him in then we would take him. If the tracks didn’t allow him in then he would stay home and go racing with his uncle Robbie (Scott) or someone. I truly believe if a young guy today wants to be successful at this is the first thing he has to learn is the mechanics of the cars. And Josh learned that at an early age.” 

“From the time he was nine or ten years old he was taking shocks off, putting gears in, when we would do any engine change we would allow him to do things he was able to do. He learned the mechanics of the car first and I believe he learned his driving ability and his technique from watching the best racers in the United States. You have got to remember that he was with me all over the country and he only saw the best drivers win because most of the time I was at the tracks where the best drivers in the country won.” 

Bart Hartman, Mark Richards & JOSH RICHARDS 

“He watched Scott Bloomquist, he watched Brian Birkhofer, he watched Earl Pearson, he watched Rick Eckert and Steve Francis. What’s unique about that is you can go up to Josh and say you need to drive like Dale McDowell tonight and he knows what I mean. I’ll say hey, you need to drive like Steve Francis tonight and he knows what I mean. He knows that Steve has a different style than Dale McDowell and he knows that Eckert has a different style than both of them. So that allowed him to adapt pretty quickly to a race track.” 

So if your son is still racing 20 years from now, would that be OK with you? 

“If it’s OK today it’ll be OK 20 years from now, said Richards. “If its what he wants to do I see no problem. If I’m still around here and I can help him, I will. I sure wouldn’t want to force someone to be doing something of this magnitude if they don’t want to do it.” 

So, Kid Rocket is quizzed, how does Mom really feel about all this? Was it a tough sell for you and Dad to talk her into it? 

“I don’t know. We didn’t really tell her, we just went out racing.” 

“She seems to be alright with it.” 

“I am so excited at how far he has come,” added Tina. “Overwhelmed. There are no words. I am behind him all the way.”

  

©2004 Doc Lehman/Dirt America

Copyright © 2004

Josh Richards Racing

PO Box 69

Shinnston, WV 26431

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